04 Oct

Direct Mail Cooperative

With most of public television's members acquired in on-air pledge drive, the role of acquisition direct mail has declined in many stations annual membership plans.  Yet because direct mail members are more likely to support the "cause" of supporting their local public television station, their first year and subsequent year renewal rates are higher ... as is their propensity to make additional gifts.

List selection is critical.  We find members where other organizations find donors or subscribers.  Package and copy testing are essential.  Pooling together its clients, TeamSoper secure multiple bids from print supplier and mailshops that lower mailing costs for each and every client.

TeamSoper provides clients with a full range of direct mail services, including the following:

TeamSoper can manage your annual acquisition, special / additional gift appeals, and / or renewal mailings.

  • Discover how we've increased client's active number of members by 8% or more in just 30 days -- Once with just one week's advance notice!
  • Learn about special / additional gift appeal campaigns that produced results up to ten times greater than the client's previous top performer.
  • Reduced client's direct mail creative, production, and mail management costs by more than 50%.

Want to learn more about direct mail acquisition and other public television membership tips and techniques?  Just take a moment to give us a call at 435-654-5896 or subscribe to our occasional TeamSoper eBulletins.  To subscribe, just complete the form on the left side of this page.