Sustaining Members' on-going support makes them cost-effective to acquire and retain.  But, treating these members as if they are annual contributors has pitfalls.  TeamSoper can help you avoid those risks.

Public television stations are relatively new to soliciting Sustaining Membership.  Unlike installment giving, Sustaining Members make a "forever until canceled" monthly commitment.

Those most likely to join as a sustaining member are stations' most loyal members.  They view your regular programming and believe it's deserving of their support.